As you may be aware, BUPA now include a decision for selecting which three consultants they offer to members on the ‘Open Referral’ product. BUPA do not disclose how they make that decision.

Are you also aware that the order in which consultants appear on the BUPA finder website, finder.bupa.co.uk, which can be searched by patients directly, is influenced by the information that is contained in your personal entry.

Again Bupa do not disclose how the list is sorted, but you can amend your entry to boost your position.

If you haven’t already, I recommend that you visit the Bupa website finder.bupa.co.uk, key in your speciality and hospital postcode and then see where you appear in their list.

If you are not at or near the top, you could be missing out on referrals and I suggest that you examine what your competitors have put that gets them up there.

If you are not even on the first page, you almost certainly are missing out on referrals.

If you have any questions about this, we would love to help where we can.